Info: NYC Health + Hospitals launched a campaign in 2025 to recruit new psychiatrists to their system citywide. I helped create a PSA to tell the human story of this campaign. The suite of assets included three edits – a 2-minute Hero Video (seen above), and a 60 and a 30-second cut for social media, which you can view below. The NYC Health + Hospitals team posted the videos across their platforms during the summer and fall of 2025. The piece also played on Taxi TV and local NYC Media Channels.